The History of RoohAfza
IT ALL BEGAN IN 1907.
The reason why Rooh Afza remains the world’s first ever syrup of the common man is that never before was a syrup presented to the people which combined visual beauty with the essence and virtues of other traditional syrups. No effort was spared and no consideration given to the huge expenses involved by the founder of Hamdard in the preparation of a syrup prossessing such a host of qualities. He focused his attention on giving to the public only that which was of a very high standard.
The matchless qualities and merits of Rooh Afza soon brought it to the notice of the people. By its distinctive taste, fragrance and color it began, not only to attract the common people, but also inspired the writers and poets to make it a theme of their creative efforts. The following verses of Sa’il Dehlvi (given here in their English translation) started appearing in Urdu not only in the advertisements of Rooh Afza but also on the wrapper of its bottle.